The value of newsletters to businesses is not always clear. But consider that it is five to 25 times more expensive to acquire a new customer than it is to retain an existing one, says the Harvard Business Review. In short, it pays to sustain a connection to your customer. Losing him or her means investing more money into acquisition efforts to replace their value to your firm. This huge cost can be avoided, or at least minimized, with a significantly smaller investment in newsletters.
Sending newsletters via email or slow-mail can subtly, but effectively, help you maintain a connection with your existing customer. Even Entrepreneur Magazine asserts “[there] are few better ways to retain and market to existing customers than by offering a newsletter packed with engaging and relevant content, delivered in a consistent manner.”
Now is the time to get started on a newsletter for your professional services firm. Email us at email@example.com
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